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Key Points to Listen for in this Presentation:

PO-squared Advocacy

Be Highly Creative

Nimble Challenge the Establishment from the Inside and Outside

Innovate - if not in product, than in service

Capitalize on Word of Mouth from Loyal Customers and Advocates

Understand what's possible within your organization

What do you lead with? Product innovation? Price? Relationships?

They learned about the people in the NorthWest: 

Local trumps Large 

Personal trumps Price

Bringing your organization to Word of Mouth marketing:

Listen first

Find your way into Participation

Encourage your organization to do the same

Encourage your customers to do it - make it easy for them

Take Local and make them smile (which leads to conversation > consideration > selection > loyalty > advocacy)

ASK & LISTEN:

How can we be more local?

What's going on in your community?

What should we know about?

Use a poll

Things to Think About:

 What leads us to knowing that YouTube/Twitter/Facebook is the place to be?

Online & Offline Engagement - Keep it local

If you start small and call it a "test" you can figure out your next steps