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Just reading a great article talking about searching through twitter and how beneficial it is to marketers... here's a snippet:

"There are other ways to leverage Twitter search too. Mint.com, a personal finance service, constantly monitors trending topics, looking for matches with keywords important to the company, said Stew Langille, vice president of marketing at Mint.com.

For instance, it recently found the term "one trillion" trending up. "We're not out there saying 'Oh, well, one trillion is trending, let's go out and tweet about it,'" he said. "But we'll go out and make great content about it and put it out there, and the community grabs it and becomes an advocate for us."

"One trillion" was trending up because of news coverage about the government bailouts. Mint.com developed articles and a video using the term "one trillion" and posted them to its finance publication. The content drove several thousand visitors to its site over a couple months, he said.

Twitter search offers a unique opportunity for marketers, Sullivan said. "You know exactly who's asking," he said. That's compared to search engines. "Imagine if everyone who clicked on a link, you got a picture of them and their name as well. That doesn't happen on Google but it happens all the time on Twitter."

Read the full article on PCworld.com.