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PriceDoc Deal of the Week | 67% Off Professional Teeth Whitening in Los Angeles
From: Pricedoc | Deal of the Week <[email protected]>Date: June 15, 2010 7:44:34 AM PDTTo: Brad CrowellSubject: 67% Off Teeth Whitening
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PriceDoc Team - save your Los Angeles family and friends money... land this in their email box, promote it on Twitter and spread the word on Facebook!
$99 Teeth Whitening(Normally $299)Includes custom-made trays and complimentary bleaching gel.Robert Fields Dental Group
6301 Van Nuys Blvd
Van Nuys, CA 91401
$99 
Original Value: $299 | You Save: 67% *Offer valid until limited quantities are sold.*Show off your LA "insider's scoop" and save your family and friends money by landing this in their email box.
192 Nickerson Street, Suite 310 | Seattle, WA 98109 | 877.783.2771 toll free | [email protected]
Copyright © 2010 PriceDoc, Inc. All rights reserved.
Sifting Through Twitter in Realtime
Just reading a great article talking about searching through twitter and how beneficial it is to marketers... here's a snippet:
"There are other ways to leverage Twitter search too. Mint.com, a personal finance service, constantly monitors trending topics, looking for matches with keywords important to the company, said Stew Langille, vice president of marketing at Mint.com.
For instance, it recently found the term "one trillion" trending up. "We're not out there saying 'Oh, well, one trillion is trending, let's go out and tweet about it,'" he said. "But we'll go out and make great content about it and put it out there, and the community grabs it and becomes an advocate for us."
"One trillion" was trending up because of news coverage about the government bailouts. Mint.com developed articles and a video using the term "one trillion" and posted them to its finance publication. The content drove several thousand visitors to its site over a couple months, he said.
Twitter search offers a unique opportunity for marketers, Sullivan said. "You know exactly who's asking," he said. That's compared to search engines. "Imagine if everyone who clicked on a link, you got a picture of them and their name as well. That doesn't happen on Google but it happens all the time on Twitter."
Read the full article on PCworld.com.
How PEMCO Tuned in to Their Customers' Wants and Needs to Build Relationships -- presented by Rod Brooks
Key Points to Listen for in this Presentation:
PO-squared Advocacy
Be Highly Creative
Nimble Challenge the Establishment from the Inside and Outside
Innovate - if not in product, than in service
Capitalize on Word of Mouth from Loyal Customers and Advocates
Understand what's possible within your organization
What do you lead with? Product innovation? Price? Relationships?
They learned about the people in the NorthWest:
Local trumps Large
Personal trumps Price
Bringing your organization to Word of Mouth marketing:
Listen first
Find your way into Participation
Encourage your organization to do the same
Encourage your customers to do it - make it easy for them
Take Local and make them smile (which leads to conversation > consideration > selection > loyalty > advocacy)
ASK & LISTEN:
How can we be more local?
What's going on in your community?
What should we know about?
Use a poll
Things to Think About:
What leads us to knowing that YouTube/Twitter/Facebook is the place to be?
Online & Offline Engagement - Keep it local
If you start small and call it a "test" you can figure out your next steps
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